Unique Solutions
vufind offers the industry's first Contextual Advertising solution based on automated precise object recognition that enables understanding of the video. vufind technology performs object, scene, and face recognition, as well as clustering the content based on our patented VuGraph technology. The engine has the ability to insert precise contextual ads/commerce in the visual media based on a two phase process:
- Object Recognition
- Concept inference based on the objects being detected in phase I.
Unique Differentiation
1. Scalable Adaptive Object Recognition algorithm that uses:
- Different approaches for different object types
- Differentiates similar-looking objects
- Detects the same object that may appear in a variety of forms.
2. VuAD: Contextual Ad-insertion based on objects/concepts
3. VuGraph: Stochastic Algorithms for relevance Classification and Result Visualization
In addition, our engine can identify a variety of objects from across the spectrum of complexity, deformability, etc. Some high level categories are:
- Natural /Panoramic Objects: Sky, grass, water, snow, sand, trees, etc
- Natural complex objects: beach
- Man made simple objects: cup, desk, car, bike, etc.
- Man made complex objects: cell-phone, 2008 BMW-M3