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Vufind Interest Graph Platform
Vufind is an interest recognition platform and API that enables apps and brands to target users based on their Interest Graph.Each mobile user will have a unique Vufind interest graph that enables you to target them with highly relevant ads, rewards and deals.
Vufind has a unique approach to building the interest graph of a community of mobile users whether they are on a social app, a game, or fans of a particular brand. Our approach relies on a wide spectrum of user signals to build a comprehensive interest profile that is a superset of what can be inferred from analyzing noisy signals such as likes/plus-ones and comments etc.
Why Automated Interest Recognition?
- Users do not take the time to enter their interest profile accurately or completely
- User's photo and video uploads say a lot more about them and their interests than any textual comments
- Likes/+1s and comments are extremely noisy and unreliable signals
- The interest graph is a lot more compelling than the social graph in driving contextual ads, rewards, and deals that are highly relevant to the users
