Contextual Ad Samples

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Why Contextual Advertising?

Demographic and behavioral targeting are here to stay. We agree, but are they sufficient? The issue is how to make sure that your ads are served against relevant content to the the right audience at the right time! What's the right time? It's when the viewer is in the best frame of mind to receive the AD message. That's the moment, the viewer is most likely to engage with the AD (click, or respond to a questions, or simply watch) VuFind is focused on delivering the most contextually relevant engaging video ads to the demographic that's most interested in these products and brands.

Monetizing UGC and Short-form Online Videos?

Have you written off UGC as unmonetizable? Have you written off short-form low budget prosumer videos as a tough market to target? VuFind enables you to understand and target this huge volume of poorly tagged or untagged media content by automatically tagging it with object, scene, and concept.

If that's your goal, VuFind is the technology partner you are seeking. VuFind's contextual advertising engine VuAD matches your Ad to the content based on identifying objects and concepts within the video, and inserting overlay or video Ads right after the frame or shot that's most relevant to your product/brand. All while ensuring Brand Safety by avoiding inappropriate content, and negative moments in otherwise entertaining content.

A few examples of VuAD's unique targeting:

• Say you are a sports brand advertiser and you want your ad to appear whenever there is a frame with a basketball court, or tennis court, or a treadmill etc.
• Or say you want to advertise for an energy drink brand and you want your ad to appear whenever there is beach in the city scene.
• Say you're advertising for a luxury car and you want your ad to appear whenever there is a competing car brand

VuBrand: Brand Tracking and Brand Safety Engine

Brand safety is one of critical keys to monetizing online videos. Our VuBrand engine tracks your brand's logos in videos. Furthermore, VuBrand ensures that your Ads appear in content that your brand considers "Safe" and "Appropriate". This is done via the following simple process:

• Define objects, concepts, and actions that your brand considers inappropriate, and submit them as input to VuBrand engine
• Our object identification engine will filter out all videos containing the above objectionable objects/concepts
• VuAD targets your Ads only to media that has been already filtered for safety